The Mad Hatter’s Ball – A benefit for RMHC

Back in the early spring, I was approached about collaborating with an all star cast of creatives to bring to life imagery and promotional material for The Mad Hatter’s Ball, a benefit gala to support Ronald McDonald House. Each year the Albany Masquerade selects a different theme and this year the concept was a twist on the classic story of Alice in Wonderland. For anyone who knows me – my heart is in the fantasy and I was just so excited to start working on this project. This shoot was really unique as it was split into two shoots on the same day, same location and we had the pleasure of working with the wonderful William LeBlanc! William came up with the concept of shooting the characters at a long table enjoying “The Mad Hatter’s Tea” which was beautifully styled by Melissa Brown of Styled by Melissa! I was brought in to concentrate on clean portraits that would be used throughout the other promotional pieces in addition to putting together the promo video! This shoot was beyond epic as we had the amazing stage (literally) of Troy Music Hall and all of the Dream Team were casted as the characters in the story! This was one of the best collaborative experiences that I have had and I can not thank everyone enough for their time, talent and vision. It is always so satisfying to create in this way especially when the results will go to help many in need.

The Concept:
The idea for the narrative starts with Alice seated in the woods reading a good book. As she is lost in a dream she finds herself falling down the rabbit hole. Here she chases after the White Rabbit where she then finds herself at the Mad Hatter’s Ball. To bring in the Gala piece we styled all of the familiar characters in gala attire, ready for the evening’s festivities.

Ready to go Mad? Then make sure you get your tickets! They are already almost sold out!
www.masqueradealbany.com


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Here are some of the amazing table details!

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Hands down one of my favorite images from the shoot

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Follow the White Rabbit….

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The Mad Hatter

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The Red Queen

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The March Hare

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The Cheshire Cat

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The Caterpillar 

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The Tweedles 

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The White Queen 

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Alice

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FOR TICKETS VISIT:
www.masqueradealbany.com


CREDITS


The Dream Team:

Mike Schinnerer – The Mad Hatter
Melissa Brown- Alice
John Daniels – Cheshire Cat
Maureen Neufeld – The White Queen
Kate Otis – The Red Queen
Eli Rabinowitz – The White Rabbit
Jamie Thompson – The Tweedles
Julie Potter – The Caterpillar
Carmine DeCrescente – The March Hare
Matthew Mazzone

Creative Contributors:
Creative Director / Project Manager: Mike Schinnerer
Venue: Troy Music Hall
Photography: YTK Photography, Katherine Wright assisted by Jaclyn Kohler and Kim Britten
Videography: YTK Works, Katherine Wright & Alex Fagan
Photography: William LeBlanc (not displayed in this post – check out his awesome work here!)

Styling & Set Design: Styled by Melissa

Makeup & Hair: Julie Potter, Philippe Bevan, Jacqueline Serrano, Kyle Anne Garcia, Katie Burns, Erin Goyer Bink, Jenn Dugan, Genn Shaughnessy

Wardrobe & Accessories: Tuxego, Daniel Mozzes Design, Katherine Wright, Melissa Brown, Maureen Neufeld

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